200 CFE points
Education MasterClass

The Franchise Council of Australia will be facilitating three classes on Wednesday 22 May following the National Franchise Convention, Franchise X.

An experienced training consultant will facilitate a morning and afternoon class, allowing delegates to attend one class in the morning and one class in the afternoon. Delegates can select two different classes to attend.

Date: Wednesday 22 May, 2024

Duration: 9.30am – 4.30pm

Workshop 1
Developing Relationships and Gaining Coaching Skills with Tori Cooke

To equip franchise operations and field managers with the essential skills and knowledge to build strong relationships within the franchise network and develop effective coaching and communication skills that they can pass onto the members they work with. Delegates will unpack.

Field managers and those working within franchise operations: Learn to navigate the complex dynamics of the franchise network.

  • The Importance of Relationships in Franchise Operations: Relationships are crucial in franchise operations as they assist in establishing trust, enable effective communication, and promote mutual understanding between franchisors and franchisees. This generates collaborative environment necessary for the success and long-term growth of the entire franchise network.
  • Coaching as a Leadership Skill: Effective management and employee motivation necessitate effective leadership. Successful managers create a positive work environment and ensure that team members connect to the brand’s values and standards.
  • Communication and Active Listening: Clear communication aligns with brand standards and strategic objectives, while active listening supports franchise leaders understand individual franchisees’ needs. This fosters collaboration and an effective working environment, which is essential to franchise strategy’s success.
Tori Cooke - Consultant, Pandora Enterprise Projects
Tori has 25 years of experience in behavioural science, specialising in dealing with hostile and aggressive behaviours. Tori is a certified educator, mentor, and clinical supervisor in private practice. Her work focuses on motivating teams and leaders to communicate and engage more effectively in the workplace by utilising advanced professional communication skills that foster self-reflection and self-awareness. Tori specialises in providing burnout prevention advice and training to businesses and organisations in order to improve employee health and well-being. Tori, an experienced counsellor, can help franchisors, franchisees, and suppliers better understand themselves to better develop and implement business strategies/models.
Workshop 2
How to Run Engaging Franchise Conferences and Meetings with Greg Nathan

In this this highly practical and interactive half day masterclass you will learn:

  • How to craft an engaging conference agenda with measurable goals that franchisees will want to attend.
  • The six elements of a conference that franchisees most value and which cost nothing to implement.
  • How to use the science of room architecture and “Tableology” to guarantee full engagement by attendees.
  • How to avoid the 30 mistakes often made by inexperienced conference organisers.
  • The difference between presentation and facilitation and the eight principles of effective facilitation.
  • How to keep your meetings constructive and avoid hostile groups from hijacking your culture.
  • Tips and processes to dramatically increase franchisee engagement in both face-to-face and virtual events.
Greg Nathan - Founder, Franchise Relationships Institute
Greg is a business psychologist who has received global recognition for his pioneering educational and research work to support the franchising sector. Greg is a dynamic educator who is frequently invited to give keynote speeches at franchise sector conferences around the world. He brings a pragmatic viewpoint to his presentations, having previously owned multiple franchises and worked as a senior franchisor executive. Greg is the author of five best-selling franchising books, including Profitable Partnerships, and has developed a number of groundbreaking models, such as The Franchise E-Factor.