Vanessa Wilmot is a Director at Geotech Information Services, with over 20 years experience in research and consulting to major national and international brands. Vanessa’s expertise is in data and predictive analytics (including sales prediction modelling) and developing robust network plans for clients to drive more effective, and profitable, strategies. Vanessa has a passion for ‘Big Data’, using data mining techniques to assist clients understand more about their customers or members, consumer travel movements and spending patterns, and who is most likely to respond to various marketing activities. Vanessa is a passionate advocate of women in business, and is the Chairperson for the FCA Women In Franchising committee, as well as being a member of the FCA and a Certified Franchise Executive. In 2022, Vanessa was honoured to accept the FCA’s Excellence in Franchising Supplier of the Year award on behalf of Geotech Information Services.