Jeremy Hassell, co-founder of City Cave. A network of floatation and wellness centres, which has had an astonishing rise to prominence. A year after committing to franchising, City Cave won the International Franchise Association’s award, the best NextGen franchise in the world and was listed in the IFA’S top 100 health care companies, globally. The system has grown rapidly, with 70 operations established in Australia and New Zealand during the past few years. It is now developing a foothold in the USA. City Cave’s success is based on a simple business model in a unique niche in the rocketing wellness sector, and attraction of franchisees who wish to make a transformational difference to the lives of others.