Helen Alfa

National Membership Manager - FCA

Helen is a highly motivated business leader with a successful track record in small business development and franchise operations. Helen started her career in health, fitness, and wellness over 35 years ago in the weight loss industry and the fitness industry as sales manager and group fitness instructor and successfully owned a gym franchise for 6 years and sold the club to a large fitness chain.

More recently, Helen was operations manager with Fernwood Women’s Fitness Clubs and was responsible for franchise development and growth, approving new franchisees, co-ordinating and training of the franchisee journey, overseeing franchise administration and documentation.

A previous member of the FCA VIC/TAS Chapter, Helen’s is a perfect match for FCA and we are really excited she is going the team in the dual role of State Manager VIC/SA/TAS and National Membership Manager.