LJ Loch

CEO - ALPHA Consult

LJ is one of Asia-Pacific’s most experienced reputation protection and amplification experts. She brings extensive reputation management and crisis communications experience plus hands-on experience in handling just about every type of reputational crisis at an organizational and individual level.

She has almost three decades of experience in helping organisations, causes and individuals successfully grow their profiles and accentuate their positive proactively and reactively. She has worked at the highest levels of media, government and business across the globe.

This includes her highly effective campaign with Blackmores during and post the Pan Pharmaceuticals crisis as well as on major land contamination issues; drug crises; product recalls; prison breaks; asbestos; aviation incidents (including QF32) and numerous product safety issues. She has also successfully managed personal reputation issues for numerous high profile Australian individuals including throughout Royal Commissions, ASIC Investigations, Government and Regulatory Investigations and Hearings and court cases.

LJ has extensive experience working with government, the private sector and NFPs to identify and promote opportunities as well as shaping messaging, language, documents and delivery to achieve desired outcomes. In addition to working on standard corporate communications including Annual Reports, ASX communications and shareholder communications, LJ has worked with Federal and State Governments (QLD, NSW and SA) across many departments (including but not limited to Health, Corrective Services, Water, Small Business, Transport, Planning) on major initiatives, strategy and policy development and significant projects. She is a registered lobbyist in NSW, Victoria, SA and Federally.

LJ is also a seasoned speaker, speechwriter and media and presentation trainer. She regularly works with Chairs, CEOs and Senior Executives on major speeches and presentations. She is also Co-Founder of Outspoken Women.